Sunday, February 13, 2005

 

Allegra - What's next Brooklyn and Romeo?

The Google update names are getting a bit silly now, possibly due to the temporary madness that blinds SEO practitioners everywhere as they frantically try to make sense of the datacenter juggling. First of all I was sure it was going to be dubbed the 'Superbowl' update, that would have been acceptable, but Allegra. Hmmm.

Allegra is the name of a popular medication for allegry sufferers. Supposedly this update is the cure for the supposed Sandbox effect imposed by Google but I see no evidence of this.

Still, stupid name. Why not something like the Nitro update, the Necromancer update or even the TJ Hooker update.

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