Saturday, March 26, 2005

 

Eyetools Research Blog

Here is quite an interesting blog maintained by Eyetools’ CTO Greg Edwards http://blog.eyetools.net/ Eyetools is a company that performs eye tracking studies on client websites. On the blog he publishes interesting examples of how users scan pages and which areas of the pages are viewed more than others. The results are presented in a Predator-like heat intensity diagram where the most viewed areas are red ('warm') and the least viewed areas are black ('cold').

I makes for some interesting analysis and definitely will change the way you think about page layout.

Monday, March 21, 2005

 

IAC close to Ask Jeeves Acquisition

IAC/InterActiveCorp headed by entrepreneur Barry Diller is close to acquiring Ask Jeeves, The Wall Street Journal reports. IAC, which also owns other large Web properties such as Expedia and Match.com would purchase Ask Jeeves Inc. for $2 billion in stock.

IAC will surely use the purchase to integrate its already large repertoire of Internet services into the Ask Jeeves search engine, albeit carefully.

From the Wall Street Journal:
"...consumers over the years have been wary of search engines that direct them too strongly to advertisers' sites or related Web properties. Google's success is in part attributed to its attempts at retaining neutrality regarding the sites and information it searches. So IAC will have to tread carefully in any attempts to tie Ask Jeeves to its other commercial sites."


With the number of large web presences for sale diminishing rapidly, made alarmingly clear by the New York Time's purchase of About.com last month, this will be a very important purchase by IAC.

Saturday, March 05, 2005

 

Yahoo is 10 years old

Can you believe it? www.yahoo.com was 10 years old on the 2nd March. That is one hell of a long time in Internet years. What originally started off as a directory has grown to one of the biggest presences on the Web offering everything from search to mail, and soon a blogging service.

Here is what it looked like 10 years ago... http://promo.yahoo.com/birthday10/incorporation/

Eeeek. I wonder what will happen to them over the next 10 years. They will surely continue to battle with Google and MSN but who knows an even bigger company may emerge.

Happy Birthday Yahoo!!

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