Wednesday, December 21, 2005
Google's Long Tail
Here is a very interesting theory about Google's strategy in general to reach out and empower anyone who could possibly become a publisher. The end product would be a new base to generate cash flow from.
It is always a clever strategy to avoid alienating a potential audience. Google perform this quite well in my opinion.
| Quote: |
| To me it's obvious that The Big G is all about the Long T - the Long Tail that is. They recognize that they win best by aggregating services for the niches and then building enough of a base to generate cash flow. It's all very smart and it's indicative of why Google will dominate all of its competitors - including AOL, Yahoo and Microsoft. Those guys all have a short tail focus (e.g. securing big brand name advertisers). It's too difficult to walk away from this revenue stream to aggregate niches. |
It is always a clever strategy to avoid alienating a potential audience. Google perform this quite well in my opinion.
